“It’s one of the oldest and last free-standing wood timber lofts in Chicago,” he adds. studio in a former oven factory at Sacramento and Chicago that, according to Nace, is “modeled after a comfortable home.” The videos are shot on custom-built sets in the company’s 7,000 sq. “When we work with external instructors, we take care of all of the details, and all they have to do is share their expertise and their enthusiasm.” “For the past ten years, we’ve been producing educational content and that is our specialty,” says Nace. With nearly 300,000 Instagram followers, Swopes came with a built-in audience of her own, no doubt but she also got a boost from Phlearn’s resources and expertise.
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“We did a four-hour, full production, step-by-step tutorial explaining the creative process and technique that she uses.” “She works with Fortune 500 companies and does the majority of her work on the phone,” he adds. In July, the company released a video about “how to do photo composites totally on your phone” featuring Chicago iPhone artist Elise Swopes, who Nace describes as, “one of the forefront digital artists working with technology.”
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“Our company basically serves as a platform to help creative and help artists - amateur as well as professional - make incredible content.” “Our primary goal is identifying up and coming artists who don’t yet have an identifying status,” Nace continues. The subscriber videos can go on for hours. “We release free tutorials on YouTube and on our website, and we offer pro tutorials to subscribers at $99.95 per year.” “We have two types of content,” Nace continues. Sharing professional techniques in a relaxed but informative setting, the combination of industry knowledge and individual flair appeals to professionals as well as amateurs. Shot in the company’s west side studio, Phlearn’s video tutorials satisfy popular curiosity with state-of-the-art information, often delivered by an emerging celebrity expert. While remaining true to this proposition, Phlearn has built a loyal and enthusiastic community of supporters - the “phamily” - who come for the learning and stick around for the personalities, of which Nace is one.
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“All of our tutorials are video tutorials.”īy “photoshop,” he is referring not to the software but to the art and science of digitally enhancing photos and videos, which can involve a myriad of technology. “We make photoshop software tutorials,” explains founder Aaron Nace. Since launching in 2010, Chicago-based production company Phlearn has attracted nearly two million YouTube subscribers, released thousands of videos, and scored more than a hundred million views.īlockbuster popularity, indeed, but the stats are even more stupefying when you consider the simplicity that drives them.
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